A FTSE 100 share I’d buy after its price crash

This FTSE 100 stock has taken a beating today, but Manika Premsingh believes that its long-term story is still intact.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I am talking about the FTSE 100 digital real estate marketplace Rightmove (LSE: RMV). It is one of the biggest index fallers today, with an over 5% drop after it released its annual results. 

RMV has endured a hard 2020. Its revenues are down 29% for the full-year 2020 and operating profit is down 37%.

I think it is understandable that investors are diffident about the stock today. But in the words of Warren Buffett, I think it is time to get greedy where others are fearful.

Here are three reasons why. 

#1. Rightmove’s pre-pandemic performance was strong 

Before the corona-crisis occurred, RMV was a financially healthy company with growing revenue and profits. So I see 2020 as an aberration for the FTSE 100 stock. In fact, based on its past, I see hope for it to come back. 

It is already evident that its performance improved in the second half of 2020 already. In the first half, its revenue decline was 34%. By year end the extent of the decline had decreased by 5 percentage points to 29%. A similar trend is evident for operating profit too, which is a positive. 

#2. The return of housing market activity

As per the Office of National Statistics, house prices grew by 8.5% in the UK during December. This is the fastest growth in over six years

Housebuilders ranging from FTSE 100 biggies like Barratt Developments to FTSE 250 ones like Vistry Group have expressed optimism about 2021 based on their order books for the year. This further confirms upbeat trends in the housing market. 

It also suggests that it is only a matter of time before activity picks up for RMV again as well. 

#3. Long-term technology play

Last, but far from the least, the biggest reason I like RMV is because it sits at the intersection of property and technology sectors.

Over time, marketplace activity will take place increasingly over apps. The corona-crisis has converted many of us into more committed online shoppers and I think the trend will only grow, including in real estate. 

As a leading real estate e-marketplace, RMV is poised to benefit from this. 

Risks to RMV

But as in the case of all other stock market investments, there are risks to the RMV share too. The first is about its performance. 

It is true that the property market, especially in the first half of 2020, was an uncertain one. But not all real estate companies have received as bad a revenue blow as RMV. 

For instance, the FTSE 100 housebuilder Persimmon has seen an only 8% drop in its 2020 revenues. By comparison, revenues for RMV are down by more than three times that amount. 

To that extent, its bounce back in 2021 may be slower too.

Moreover, housing market growth itself can get dented from July onwards, when the stamp duty holiday ends. If the economy also turns out to be weak, RMV’s performance could stay muted. 

Over the long term, however, I remain a believer in its story. For that reason, I have already bought the stock. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

This beaten-down ‘almost’ penny stock trades 180% below its target price! 

This penny stock’s been in the wars. Shares in AIM-listed Mulberry are down 55% over 12 months amid a downturn…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

What happens if the BT share price drops below 100p?

The BT share price is close to 100p, and it hasn't traded below here since 2009. Dr James Fox takes…

Read more »

Illustration of flames over a black background
Investing Articles

Just released: May’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

Why now could be the time to buy these recovering FTSE 100 growth shares!

Royston Wild is building a list of the FTSE's greatest shares to buy today. Here are two he thinks could…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

My Stocks and Shares ISA has two giant weeds in it. Should I pull them out?

This writer has two massive losers inside his Stocks and Shares ISA portfolio. What's gone wrong? And is it time…

Read more »

Mature black couple enjoying shopping together in UK high street
Investing Articles

7.5% dividend yield! 2 cheap passive income stocks to consider for a £1,500 payout

Royston Wild describes how large investment in these passive income stocks could provide a four-figure cash payout this year.

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Billionaires are selling Nvidia stock! I’d rather buy this AI share instead

With billionaire investors now banking profits in Nvidia stock, our writer considers an AI share that still looks to be…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

3 shares that could soar as the UK stock market wakes from its slumber

The UK stock market is on fire at the moment. If it keeps rising from here, Edward Sheldon reckons these…

Read more »